Gain the essential skills and confidence you need to manage a successful business in the spa and wellness industry

The ASWA Business Management Resources were developed in consultation with award-winning spa and wellness organisations to define the key skills that are most sought after for senior management roles. Combined with over 25 years of global industry experience to give you the fundamental skills for business success in the specialised spa and wellness industry, this set of 4 key skills provides the critical know-how your need for personal confidence and professional success:

  1. 10 Essential Steps for Business Planning
  2. Achieving Optimum Profit Potential
  3. Secrets of Service Excellence
  4. Recruiting, Reviewing and Retaining Human Talent

We also know how much time is required and how tedious it can be researching information, developing and writing plans, policies and procedures. It’s a very time-consuming process, something many business owners and managers are short on in the first place. So, we’ve taken the liberty of developing the framework, tools, guidelines, templates and techniques to setup and successfully operate a business in the spa and wellness industry.


Essential Management Resources

Going far beyond policies and procedures, these 8 essential workbooks and companion bonus resources are jam-packed full of relevant and valuable tools, techniques, strategies and templates to save time and money for owners, directors, managers, trainers, business coaches, consultants and entrepreneurs.

From a 10-step business plan, recruiting and retaining your spa team, policies and procedures, customer service excellence and training to leading to team and profit optimisation, all the tools, techniques and templates are provided, which you can customise to suit your individual business management needs.

Delivered in an easy-to-follow and highly practical format that is relevant to the unique industry of spa and wellness, you can delve into these sought-after management resources to further develop your management and leadership skills and knowledge at a time and location that suits you, so you can start implementing your newfound skills and knowledge immediately.


“I can honestly say that I would not be the successful manager I am today without the guidance, support and knowledge Angela provided me with. Her extensive knowledge of spa operations and strategic planning, combined with adaptable teaching methods have stayed with me and when I come across a new challenge, I often refer back to her management resources for support. I do not know a stronger, more passionate or experienced driver of change and her commitment to moving the industry forward is unlike anything I have ever come across.” Sarah Kolkka, Spa Manager


NOTE: For consistency purposes, the examples utilised within the The ASWA Business Management Resources are spa-specific however, the concepts can be easily adapted to suit service-oriented wellness businesses.

Call us in Australia on 1300 342 191 or email us at to discuss how we can help you achieve your career goals.

Not sure?

If you would prefer experienced guidance for greater clarity and confidence  at this stage of your management or business ownership journey, we’d love to help you with our mentoring services to help strengthen the fundamental competencies needed for your success. The skills that you develop throughout your mentoring program can even go towards Recognition for Prior Learning (RPL) for our nationally recognised Diploma qualifications in Wellness and Spa Management!

If  however, you are looking for strategic design, planning or project management to boost your current or new business, our consulting services are what you are looking for.

Business Management Resources Developer

Angela Derks is ASWA’s Founder and the developer of the ASWA Training and Development Programs.

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