Here at ASWA, we are committed to contributing to gender equality by using our purchasing power and choosing businesses with female leaders.
Women make 85% of purchase decisions. By using our consumer activism we can contribute to progressing gender equality by unlocking the power of the purse. If women buy from B2C and B2B businesses that have women in leadership, women will impact bottom lines. This leads to more women in leadership to advance gender equality.
Companies with female leaders are not only more profitable, which means more opportunity for everyone. But they are less likely to have a gender pay gap, which means more money for the whole family and more workplace flexibility, which helps women and men.